The Judges

Alan Adams

Award-winning business coach and bestselling author, Alan S Adams is a member of the Chartered Management Institute as well as a Professional Member of the Professional Speaking Association. His third book, The Beautiful Business: Secrets to Sculpting Your Ultimate Clinic, sees him focus specifically on the cosmetic and aesthetic clinic sector, sharing business advice and guidance. Adams was also recognised by Enterprise Nation as one of the Top 50 advisors in the UK and a finalist in the APCTC Coach of the Year Awards.

Iain Ashby

Iain Ashby is a pharmacist by profession with extensive NHS experience spanning 30 years, most of which was spent in Tamworth operating the family group of pharmacies. Five years ago, Iain entered the world of aesthetics when he opened Cosmedic Pharmacy. In 2017 he moved to take up the opportunity to work with the Ireland based wholesaler John Bannon. His drive, passion, and attentiveness to detail has helped him form a formidable team aiming to deliver top aesthetic products at great prices with excellent customer service.

Dr Kannan Athreya

After 20 years as a NHS GP, Dr Athreya became medical director and lead GP at Essex Private Doctors in Brentwood. Aside from private general practice, he has also developed a keen interest in aesthetics, which complements his extensive experience in dermatology and skincare. He is also one of the earlier adopters in the developing field of sexual rejuvenation and is the director of Trimedica Ltd, a new distribution company that prides itself on bringing tried and tested, innovative aesthetic products to the UK market.

Dija Ayodele

Dija Ayodele is an aesthetician and founder of Black Skin Directory (BSD). BSD is an educational platform that enables skin of colour patients to find skincare professionals who are qualified and experienced in treating darker skin tones. She has more than 10 years’ experience and founded her Kensington based clinic, Dija Ayodele Aesthetics in January 2017.

Sherina Balaratnam

Miss Sherina Balaratnam is a former NHS surgeon and cosmetic doctor who has spent the last nine years of her career specialising in non-surgical treatments. She is a UK Allergan faculty trainer and regularly presents on a range of topics, including lasers, cosmeceuticals, energy-based devices and treatment blending. Her clinic S-Thetics, has won numerous Aesthetics Awards, including ‘Best Clinic South England’ in 2017, ‘Reception Team of the Year, UK & Ireland’ in 2016 and again in 2018, as well as being highly commended for Aesthetic Practitioner of the Year in 2018.

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Finalists announced in...

Key Dates

  • Entries Open 1st May
  • Entries Close 28th June
  • Finalists announced and voting opens 2nd September
  • Voting and Judging Close 31st October
  • Winners Announced The Aesthetics Awards Ceremony 7th December

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