Criteria This award recognises the important role that both patient-focused and professional campaigns play in promoting consumer education and patient safety. It is open to associations, companies and individuals. In selecting finalists, the Aesthetics looked for evidence of activity designed to benefit the industry as a whole, along with tangible outcomes. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a 30% share of the final score.
Since being finalists last year for the professional initiative of the year award, the Academic Aesthetic Mastermind Group has continued to grow as a force for good within our industry.
This not-for-profit organisation has seen its members work together and successfully publish research papers in high impact factor journals this year, such as PRS Global and JCAD. We will continue to work together and publish more research within our medical speciality to help raise the standard and improve patient outcomes long term.
We have built a growing community who meet monthly to discuss interesting cases, anatomy, complications and critically appraise papers. This is only the beginning!
The determination to raise national standards for patient safety and education, and protect the aesthetics industry and its professionals, resulted in the AlumierMD Portal. The Portal was designed to protect professionals and their patients from the vulnerability of readily available skincare online and compliment changing consumer demands. With extensive relations within the industry, we understood the compromise to patient safety that can exist without a professionals guidance.
The AlumierMD Portal is a web-based platform allowing aesthetic businesses to create their own AlumierMD e-commerce business to reignite the relationships between patients and professionals online. Our industry experts developed our pioneering tracking technology as a commitment to prevent the resale of AlumierMD products through unauthorised, online channels. The pandemic has only reinforced a mandatory need for clinics to have a digital presence, to be able to connect and support patients remotely. With buyers’ preferences shifting online, we believe in a world in which professionals are rewarded for their expertise and patients receive the cleanest, corrective skincare available- under professional care.
The Consulting Room built and hosted a free open access Covid-19 Relaunch Resource centre to help aesthetic businesses reduce the time taken to research and prepare for safe trading after lockdown. We invited clinic owners, suppliers and industry groups in the aesthetic community to contribute in helping to build a centralised set of resources that would guide clinics in providing the safest possible working environment for their staff and patients/clients over the coming year. As there were still many unanswered questions, and as most aesthetic clinics and suppliers were working at reduced capacity, we hoped that providing a centralised resource that we could all share and contribute too would help to reduce the time taken to provide practical solutions, and be more efficient than sharing ideas across a multitude of different social media platforms. The resource was launched on 10th May and has grown to have over 150 key documents/webinars/checklists and surveys pertinent to COVID-19 and aesthetics with over 1450 registered users.
The Black Aesthetics Advisory Board (BAAB) was founded to look closer at the experiences of black professionals and black patients within the aesthetic industry. Findings revealed that black practitioners experienced higher levels of discrimination and fewer progression opportunities within the specialty, whilst black consumers also reported difficulties in accessing practitioners confident in treating their aesthetic concerns. The BAAB aims to work with all stakeholders to make meaningful change in diversity and inclusion within aesthetics.
I created and launched the world’s first LGBTQ+ campaign in medical aesthetics (#IAmMe) with the aim to promote safety and inclusivity in wellbeing and medical aesthetic beauty.
The campaign reflects my wholly inclusive approach to cosmetic consultations, expectations and treatments. #IAmMe’s ethos is to create a safe space for the community to discuss daily issues faced whilst empowering and enabling them to find strength, power and inner belief through aesthetics and embracing diversity. Whilst I appreciate that medical aesthetics isn’t for everyone, for some it helps with channelling confidence, courage and strength to be their truest and best self.
As part of this campaign I am a co-author of the first in-depth article specifically targeting transgender community ‘Considerations of the Use of Noninvasive Aesthetic Procedures for Facial Remodelling in Transgender Individuals’ which we hope to have published in Aesthetic Surgery Journal. This piece of work is supported by Allergan and five other global leaders.
For more details about the campaign including videos from celebrity #IAmMe supporters head over to Instagram: https://www.instagram.com/drvincentwong/
My professional initiative is called “In The Consulting Room” (ITCR).
The aim of ITCR is to educate, empower and enlighten consumers to help them make safe and informed decisions, when considering undergoing non-surgical aesthetic treatments.
Since launching ITCR I have personally hosted 46 patient masterclass events in-clinic covering the full spectrum of aesthetic treatments from skin imaging, non-surgical body contouring, injectables, topical skincare and lasers. In-clinic events typically have an audience of between 5 – 20 attendees and are frequently supported by the relevant supplier partners.
The scope of my ambitions for ITCR culminated in our last major in-person event in November 2019, when S-Thetics organised and successfully delivered what we believe to be the UK’s largest ever clinic-run patient education event at Hedsor House, a private country house and 100-acre estate 10 minutes away from S-Thetics Clinic, with 244 attendees in a single day.
Ultimately ITCR aims to literally bring patients into my consulting room, to demystify the sometimes conflicting information surrounding aesthetic treatments, and to connect my ITCR audience with the world of innovation and science in aesthetics that I am privileged to be a part of.
Over two thirds of the adult UK population are classed as overweight or obese. Many patients who attend aesthetic clinics for treatments often require help with weight loss.
The National Medical Weight Loss Programme (NMWLP) was founded by Nurse Consultant, Sandy Green, who, having battled with her own weight, wanted to increase public accessibility to medically supervised weight loss programmes, where National Health Services are no longer available, and to offer support to medical professionals in setting up a private weight management service.
Becoming a Certified Partner of NMWLP is available exclusively to registered healthcare professionals (RHCPs) including doctors, dentists, prescribing pharmacists, nurse prescribers and nurses (who must work with a prescriber who attends the training) and means that the network of Certified Partners can deliver a standardised model of care using evidence-based practice, to people living with overweight and obesity who want to achieve a healthy weight.
Training was co-written and is co-delivered by Dr Matt Capehorn, an expert adviser to NICE on obesity. The CPD-certified training course is also accredited by the Royal College of Nurses (RCN) and the World Obesity Federation, through the Strategic Centre for Obesity Professional Education (SCOPE).
The aim of the NMWLP is to create national leaders in obesity care and weight management
The medical aesthetic industry in the UK is worth £2.75billion. These include wrinkle treatments and facial fillers injectables.
The problem is this industry is poorly regulated. Anyone regardless of qualifications and skills can provide these treatments. Complications can arise and these include infection, permanent facial deformities and even blindness.
We created the marketplace SafeAP to improve the safety in this industry. Practitioners go through a stringent on-boarding process where they are vetted for qualifications, insurance, life support training, and DBS clearance.
For clients, they are presented with a list of qualified practitioners, where they can filter based on ratings and reviews, search for treatments, book and pay. They can contact the practitioner via the in-app messaging service pre and post treatment for continuity of care.
SafeAP is founded by 2 medical doctors with a passion to improve safety. Our focus is on improving public awareness so clients can make better informed choices, spreading body positivity and in reducing the stigma associated with these treatments. We champion and empower aesthetic practitioners by providing them with all the necessary tools to grow their business.
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