This award recognises the important role that both patient-focused and professional campaigns play in promoting consumer education and patient safety. It is open to associations, companies and individuals. In selecting finalists, the Aesthetics team will look for evidence of activity designed to benefit the industry as a whole, along with tangible outcomes. You are encouraged to keep your entry concise and clear; bullet points and the use of formatting options such as bold, underlines and italics are encouraged to ensure your entry is easy to digest for judges. A strict character limit of 1,700 (including spaces) is enforced for each question and you must not exceed this; however, your entry does not have to meet it. References are included in the character count, although you may supply a reference list as part of your supplementary materials if it exceeds the character count. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a 30% share of the final score.
In March 2019, Allergan launched “Beauty Decoded Live” in London. This event series was the first ever global campaign from JUVÉDERM®, the world’s leading brand of hyaluronic acid filler*. This innovative four-day immersive experience is the largest ever consumer activation campaign from a pharmaceutical company in the UK, with over 5,000,000 social media impressions during the live events and reaching an audience of over 480,000,000 via media.
The campaign was created to empower, engage and educate consumers on facial fillers, highlighting the importance of the consultation process when considering an aesthetic treatment. The message from Allergan is clear: patient safety is always paramount.
Four unprecedented events delivered across four days:
· PRINT, DIGITAL MEDIA & INFLUENCER EVENT - March 7th
· BEAUTY DECODED LIVE in ASSOCIATION WITH TATLER MAGAZINE - March 7th · GLAMOUR BEAUTY FESTIVAL - March 9th, 10th & 11th
· ‘TWEAKMENTS’ LIVE PANEL AT THE GLAMOUR BEAUTY FESTIVAL - March 10th
*Allergan Data on File INT/0771/2016. JUVÉDERM® is the world’s leading HA brand (page 1). Oct, 2016.
In a mere 18 months post launch, Black Skin Directory has become the go to resource for skin of colour patients. We continue to support the aesthetics and beauty industry to ensure the needs of skin of colour patients and consumers are satisfied and we are proud to lead (sometimes challenging!) conversations such as skin bleaching, sun protection and skin cancers in skin of colour. The platform is collaborative and solutions driven and we have witnessed triple figure increases in our user numbers. Compared to twelve months ago, our pages have seen over 340% uplift in views alone. In the last nine months BSD clinics have seen a 27% increase in direct enquiries compared to the period before. This indicates to us that there is a real place for Black Skin Directory; both consumers and professionals are realising the benefits of the service. In the next twelve months, we plan to form meaningful relationships with even more brands, whilst listening to the requests of our audience and delivering much requested skin of colour training for professionals.
Its not just for clinical education either, we understand that whilst our clients may be fantastic clinically, they are not as confident when it comes to marketing or running a successful business. As such, we use the Aesthetic Exchange to share best practice from those who do!
We believe that people learn in different ways, so we've got several channels for the Aesthetic Exchange:
• Educational dinners
KLNIK present The Personal Wellness Trainer (PWT), a uniquely defined initiative and position held at KLNIK by Kimberley Cairns (BSc. MSc. MBPsS) that provides a distinguished and inclusive experience to all stakeholders in aesthetics. Offers an exceptional aesthetic patient experience with the inclusion of a robust 60 minute consultation, cooling off periods and follow up care to identify signs of vulnerability in this cohort. It is Committed continuity of patient care with KLNIK’s unique consultation process and care plan approach as part of a multi-disciplinary team to provide alternative or more appropriate ways of managing body image anxiety other than aesthetic intervention. We are curator and practitioner of the industry’s first Psycho-aesthetic wellness modules which through a trauma informed response aim to improve body image and reduce traumatic symptoms associated with practitioner negligence and cosmetic complications to build aesthetic resilience. The PWT optimises wellbeing for all patients seeking aesthetics through a robust therapeutic model providing a safe space without the fear of exploration.
The AAMG is a free event that involves monthly meetings with groups of 10-15 Aesthetic Practitioners who are passionate about education and research within the Aesthetic Medical field. There are 3 key objectives of this group:
- To provide free education to practitioner through case discussions, literature reviews and anatomy masterclasses.
- To build a community through shared experience and education between like-minded colleagues, passionate about research and the advancement of this industry on an academic level.
- To publish new evidence-based research through pooling resources within the group and ultimately improve both patient outcomes, safety and the industry as a whole, along with creating new guidelines.
This group works free of charge to try and better standards within the industry, break barriers between colleagues and shape the future of the speciality through evidence-based research.