The Beyond Beauty Award for Professional Initiative of the Year

Criteria This award recognises the important role that both patient-focused and professional campaigns play in promoting consumer education and patient safety. It is open to associations, companies and individuals. In selecting finalists, the Aesthetics looked for evidence of activity designed to benefit the industry as a whole, along with tangible outcomes. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a 30% share of the final score.

Finalists

Academic Aesthetic Mastermind Group

Academic Aesthetic Mastermind Group

Academic Aesthetic Mastermind Group

Since being finalists last year for the professional initiative of the year award, the Academic Aesthetic Mastermind Group has continued to grow as a force for good within our industry. 

This not-for-profit organisation has seen its members work together and successfully publish research papers in high impact factor journals this year, such as PRS Global and JCAD. We will continue to work together and publish more research within our medical speciality to help raise the standard and improve patient outcomes long term. 

We have built a growing community who meet monthly to discuss interesting cases, anatomy, complications and critically appraise papers. This is only the beginning! 

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Allergan Aesthetics Beauty Decoded Podcast

Allergan Aesthetics Beauty Decoded Podcast

Allergan Aesthetics

The Beauty Decoded Podcast Series was the first of its kind within the industry, the objective of the series was to create a narrative and place where listeners could come to gain knowledge about the aesthetics industry. The series features a host of famous presenters, including; beauty journalists and influencers, HCP’s, and celebrities. During the series TV presenters Rylan Clark-Neal, Saira Khan and Singer Sinitta talked openly and shared their personal experiences and stories, providing listeners with valuable, in-depth, long form content. 
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AlumierMD Professional Portal

AlumierMD Professional Portal

AlumierMD

The determination to raise national standards for patient safety and education, and protect the aesthetics industry and its professionals, resulted in the AlumierMD Portal. The Portal was designed to protect professionals and their patients from the vulnerability of readily available skincare online and compliment changing consumer demands. With extensive relations within the industry, we understood the compromise to patient safety that can exist without a professionals guidance.

The AlumierMD Portal is a web-based platform allowing aesthetic businesses to create their own AlumierMD e-commerce business to reignite the relationships between patients and professionals online. Our industry experts developed our pioneering tracking technology as a commitment to prevent the resale of AlumierMD products through unauthorised, online channels. The pandemic has only reinforced a mandatory need for clinics to have a digital presence, to be able to connect and support patients remotely. With buyers’ preferences shifting online, we believe in a world in which professionals are rewarded for their expertise and patients receive the cleanest, corrective skincare available- under professional care.

 

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BCAM Educational Framework

BCAM Educational Framework

British College of Aesthetic Medicine

The British College of Aesthetic Medicine (BCAM) reinforces its place leading Aesthetic Medicine through the new MBCAM examination, the gold standard for clinicians working in our specialism. 

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Consulting Room Relaunch Centre

Consulting Room Relaunch Centre

ConsultingRoom

The Consulting Room built and hosted a free open access Covid-19 Relaunch Resource centre to help aesthetic businesses reduce the time taken to research and prepare for safe trading after lockdown. We invited clinic owners, suppliers and industry groups in the aesthetic community to contribute in helping to build a centralised set of resources that would guide clinics in providing the safest possible working environment for their staff and patients/clients over the coming year. As there were still many unanswered questions, and as most aesthetic clinics and suppliers were working at reduced capacity, we hoped that providing a centralised resource that we could all share and contribute too would help to reduce the time taken to provide practical solutions, and be more efficient than sharing ideas across a multitude of different social media platforms. The resource was launched on 10th May and has grown to have over 150 key documents/webinars/checklists and surveys pertinent to COVID-19 and aesthetics with over 1450 registered users.

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The Plastic Fantastic Podcast

The Plastic Fantastic Podcast

Cosmetic Courses

  • The UK's first Industry focused podcast
  • Hosted by award winning Plastic Surgeon and Aesthetic Nurse Specialist
  • Weekly interviews with the leading figures in our industry
  • Designed to entertain, inform and educate 
  • Honest non-biased education
  • Learn and be entertained while multi-tasking at the gym or driving
  • Keep up to date with the latest treatments, innovations and advances in your Industry!




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Black Aesthetics Advisory Board

Black Aesthetics Advisory Board

Dija Ayodele Aesthetics Ltd

The Black Aesthetics Advisory Board (BAAB) was founded to look closer at the experiences of black professionals and black patients within the aesthetic industry. Findings revealed that black practitioners experienced higher levels of discrimination and fewer progression opportunities within the specialty, whilst black consumers also reported difficulties in accessing practitioners confident in treating their aesthetic concerns. The BAAB aims to work with all stakeholders to make meaningful change in diversity and inclusion within aesthetics.

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#IAmMe

#IAmMe

Dr Vincent Wong

I created and launched the world’s first LGBTQ+ campaign in medical aesthetics (#IAmMe) with the aim to promote safety and inclusivity in wellbeing and medical aesthetic beauty. 

The campaign reflects my wholly inclusive approach to cosmetic consultations, expectations and treatments. #IAmMe’s ethos is to create a safe space for the community to discuss daily issues faced whilst empowering and enabling them to find strength, power and inner belief through aesthetics and embracing diversity.  Whilst I appreciate that medical aesthetics isn’t for everyone, for some it helps with channelling confidence, courage and strength to be their truest and best self. 

As part of this campaign I am a co-author of the first in-depth article specifically targeting transgender community ‘Considerations of the Use of Noninvasive Aesthetic Procedures for Facial Remodelling in Transgender Individuals’ which we hope to have published in Aesthetic Surgery Journal. This piece of work is supported by Allergan and five other global leaders. 

For more details about the campaign including videos from celebrity #IAmMe supporters head over to Instagram: https://www.instagram.com/drvincentwong/ 

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'In The Consulting Room' by Miss Sherina Balaratnam

'In The Consulting Room' by Miss Sherina Balaratnam

S-Thetics

My professional initiative is called “In The Consulting Room” (ITCR).

The aim of ITCR is to educate, empower and enlighten consumers to help them make safe and informed decisions, when considering undergoing non-surgical aesthetic treatments. 

Since launching ITCR I have personally hosted 46 patient masterclass events in-clinic covering the full spectrum of aesthetic treatments from skin imaging, non-surgical body contouring, injectables, topical skincare and lasers. In-clinic events typically have an audience of between 5 – 20 attendees and are frequently supported by the relevant supplier partners. 

The scope of my ambitions for ITCR culminated in our last major in-person event in November 2019, when S-Thetics organised and successfully delivered what we believe to be the UK’s largest ever clinic-run patient education event at Hedsor House, a private country house and 100-acre estate 10 minutes away from S-Thetics Clinic, with 244 attendees in a single day. 

Ultimately ITCR aims to literally bring patients into my consulting room, to demystify the sometimes conflicting information surrounding aesthetic treatments, and to connect my ITCR audience with the world of innovation and science in aesthetics that I am privileged to be a part of. 


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The National Medical Weight Loss Programme

The National Medical Weight Loss Programme

The National Medical Weight Loss Programme

Over two thirds of the adult UK population are classed as overweight or obese. Many patients who attend aesthetic clinics for treatments often require help with weight loss.

The National Medical Weight Loss Programme (NMWLP) was founded by Nurse Consultant, Sandy Green, who, having battled with her own weight, wanted to increase public accessibility to medically supervised weight loss programmes, where National Health Services are no longer available, and to offer support to medical professionals in setting up a private weight management service.

Becoming a Certified Partner of NMWLP is available exclusively to registered healthcare professionals (RHCPs) including doctors, dentists, prescribing pharmacists, nurse prescribers and nurses (who must work with a prescriber who attends the training) and means that the network of Certified Partners can deliver a standardised model of care using evidence-based practice, to people living with overweight and obesity who want to achieve a healthy weight.

Training was co-written and is co-delivered by Dr Matt Capehorn, an expert adviser to NICE on obesity. The CPD-certified training course is also accredited by the Royal College of Nurses (RCN) and the World Obesity Federation, through the Strategic Centre for Obesity Professional Education (SCOPE).

The aim of the NMWLP is to create national leaders in obesity care and weight management


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The Safe Aesthetic Practitioner (SafeAP)

The Safe Aesthetic Practitioner (SafeAP)

The Safe Aesthetic Practitioner (SafeAP)

Intro

The medical aesthetic industry in the UK is worth £2.75billion. These include wrinkle treatments and facial fillers injectables.

Problem 

The problem is this industry is poorly regulated. Anyone regardless of qualifications and skills can provide these treatments. Complications can arise and these include infection, permanent facial deformities and even blindness.

Solution

We created the marketplace SafeAP to improve the safety in this industry. Practitioners go through a stringent on-boarding process where they are vetted for qualifications, insurance, life support training, and DBS clearance.

For clients, they are presented with a list of qualified practitioners, where they can filter based on ratings and reviews, search for treatments, book and pay. They can contact the practitioner via the in-app messaging service pre and post treatment for continuity of care. 

Uniqueness

SafeAP is founded by 2 medical doctors with a passion to improve safety. Our focus is on improving public awareness so clients can make better informed choices, spreading body positivity and in reducing the stigma associated with these treatments. We champion and empower aesthetic practitioners by providing them with all the necessary tools to grow their business.


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Key Dates

  • Entries Open 30th September 2021
  • Entries Close 30th October 2021
  • Finalists announced 4 st January 2022
  • Voting and Judging Close 1st February 2021
  • Winners Announced The Aesthetics Awards Ceremony after the Aesthetics Conference & Exhibition 12th March 2022