The Croma Award for Reception Team of the Year

This award is open to reception teams of any size working in a clinic in the UK or Ireland. In selecting finalists and a winner for this award, the judges will look for evidence of ongoing, outstanding customer service, a continuous training programme, strong practitioner support and effective teamwork for the benefit of the clinic and its patients.


Dr Sobia Medispa

Our CQC registered modern-luxury aesthetic clinic is led by Dr Sobia Syed and is based in Clitheroe (Lancashire). We offer a full range of face, body, skin, hair and wellness treatments.

The clinic’s core objectives and philosophy are to deliver safe, effective and ethical treatments to provide patients a subtly natural, youthful and rejuvenated appearance. This inspires our dedicated reception team to support our patients and practitioners.

From initial patient contact to treatment completion our receptionists are warm, friendly, hospitable, listen, and develop trustworthy relationships with patients, which differentiates our clinic.

Continual training and development ensure that the reception team is providing the highest standard of service to patient and supporting practitioners with duty of care in a safe clinical environment.

The reception team’s flexible and dynamic nature played a fundamental role to facilitate the clinic through the unprecedented challenges faced during Covid. Our proactive receptionists have contributed to exceptional growth in patient numbers and appointments. This has resulted in high revenue in the past year.

Our passionate reception team brings professionalism, a solid work ethic, and a proactive approach in delivering exceptional front-line customer service which contributes to a positive, personal, safe and seamless patient journey.

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Highly Commended

S-Thetics Clinic

My reception team are warm, professional & committed to deliver exceptional standards of patient care & experience. Each works with passion, dedication & positive mindset, taking ownership of their roles. They shape a dynamic & high-performance culture, felt & appreciated by patients, each other & myself.

As a protocol-driven, patient-centric practice focusing on patient safety, I personally organise & oversee regular, high quality, mandatory training to learn uniformly.

The positive culture they create adds to this, described by patients as calm, serene & professional from the minute they walk through our door.

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River Aesthetics

Vie Aesthetics

Multi-award-winning non-surgical Medical & Cosmetics Clinic Vie Aesthetics are expanding each day. Their team has doubled over the past year and their reception team stand as the face of the business in their clinics based in London, Essex and Germany. Having won Global Aesthetic Practice of the Year 2020 and the Pabau Client Experience Awards, the Vie Aesthetics Reception Team set the bar high for their 5-star clinic experience. Their specific training and patient journey format allows each client to feel their Vie experience is truly tailored to them, not just through their treatment but from the moment they make their initial enquiry. With a company that is constantly expanding, it is no surprise that the Vie Aesthetics Reception team are consistent in their top dollar service. They are guided by CEO Vicky Grammatikopoulou, who won Gold for Best Customer Service and Best Consumer Business at the Businesswomen awards 2021. With client communications and service as their main priority, this Reception Team have received over 1000 reviews praising their welcoming front of house friendliness. 

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Adonia Medical Clinic

Set within a grand white townhouse in Maida Vale, Adonia Medical Clinic offers premium medical and aesthetics treatments in a luxury, calming environment. 

The clinic prides itself on its cutting edge technology - offering the newest and most innovative scientifically-led treatments available worldwide, using only the most advanced products on the market. 

Recognised for its high standards, Adonia Medical Clinic is the current holder of the Aesthetics Awards’ award for Best Clinic London based on patient satisfaction and their ethical approach to care and patient safety.

The clinic’s Founder & Medical Director - Dr Ifeoma Ejikeme - is one of a few doctors in the UK that has undertaken her level of specialist training and is a Key Opinion Leader in her field. Skincare is her passion and it is her mission to make aesthetic and medical treatments available and accessible for all skin types. 

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Bank Medispa

We wanted to make sure we were accessible to everyone whether they do not like calling or work during the day so do not have time to call.

We have Georgie, who is the clinic Manager who runs the day to day front of house and answers all emails, calls and texts.

We also have Ashley who is our part-time front of house who helps Georgie with running the clinic to make sure everything can be dealt with quickly and everyone coming into the clinic is given a 5 star experience. Ashley and Georgie make drinks for everyone who would like.

Georgie and Ashley also make sure the clinic is always kept to CQC standards.

Georgie and Ashley always make sure the clinic is kept very clean and help with cleaning the treatment rooms between clients.

They are the reason everything runs smoothly in the clinic and without them we truly would not be the incredible clinic we are.

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Cadogan Clinic

The Reception Team is the epicentre of the Clinic, linking the patients with the Consultants and providing a smooth journey for patients from entering to leaving.

The Cadogan Clinic prides itself on the exceptional patient experience for each individual, from the initial enquiry through to consultation, procedure and after care.

The Reception Team comprises five compassionate and knowledgeable individuals who have excellent relationships with our Consultants and medical teams and build great rapports with patients & regular visitors. Nothing is ever too much trouble; no job is too big or small.

Cadogan Clinic is now the busiest specialist aesthetic hospital in the country and the Reception Team manages over 100 patient appointments a day and between 150-200 during extremely busy periods.

From welcoming patients, taking payments and keeping admin systems updated, through to communicating with theatre teams, managing prescription services, ordering food for patients and maintaining the appearance of the reception and waiting areas, the Reception Team are intrinsic to the efficiency and smooth running of the Clinic and are a highly valued asset to the Cadogan Clinic.

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We are the Clinetix Reception Team. Hello and come on in! 

It's a genuine pleasure to welcome everyone to Clinetix and help them to feel as comfortable as if they were at home.

We have changed and evolved over the past year, taking on new roles, upskilling, and running with new responsibilities and challenges. Our Directors tell us we've achieved all this with grace and good humour at every turn, and we're happy to take their word for it.

We have enjoyed getting to grips with new ways to support clients at Clinetix. We now manage and administer the Clinetix online shop, with all the stock, admin and logistics that involves. 

Keeping everyone connected to Clinetix as safe, well and supported as possible has been a huge focus for us, with the implementation of the Clinetix Covid protocol and the online chat function for potential and existing patients to contact us.

We've changed and grown in our roles, and that's helped us to adapt to new technologies and to a new clinic/home work balance. 

Our team now extends from Glasgow in the west, through to Bothwell in the central belt and on to Inverurie on the north east coast. We have delighted in expanding our multi-site Reception Team and in supporting each other and our clients through this strange time online, by phone and chat, and our favourite – in person.

We hope to see you again soon. 

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Cliniva Medispa

Cliniva Medispa is a very modern looking clinic with an attractive exterior highlighting the logo to passing traffic. The reception is beautifully furnished with a floating staircase and large pendant drop lighting. The ambience is very inviting with relaxing music and spa like fragrance throughout the building. We have a drinks menu offering a variety of hot & cold drinks which has been reintroduced since covid restrictions have been lifted

We have 2 members of the reception team smartly dressed in tailored uniform who are trained up to high standards in customer service. We have Lauren who comes from a PA background, Nicky who background as a dental nurse / receptionist. both come together with excellent experience in communication and organisation.

The team prides themselves on professionalism and friendliness, from a client entering the building to post treatment. We have great relationships with all clients and get to know a lot of them on a personal level. We even know what most of them like to drink so that we can have it ready for when they arrive. Many of our clients do like to just call in and see us and we get fantastic feedback about the team.

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Hampton Clinic

Hampton Clinic is a centre for excellence in aesthetics, nestled in the woodland estate of Hampton Manor. Despite the effects of Covid-19, we have seen significant growth and have secured a second premises in Knowle Town Centre, due to open in January 2022.

Dr Lorraine Hill is our founder and Medical Director, renowned for her natural looking treatment results. She describes the client journey as 'A journey to restoration - one step at a time'. 

We are proud to offer doctor-led aesthetic and medical treatments, using only the best products, machines and techniques the industry has to offer. 

We offer not only medical treatments ranging from Coolsculpting to injectables, but also pampering and beauty therapy, Life Coaching, Podiatry and Lifestyle Medicine. 

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Health & Aesthetics

At Health & Aesthetics, our well-trained and knowledgeable reception team pays meticulous attention to detail and the little things which result in our patients having a 5-star experience from start to finish.

Our vision is to continually delight our patients with the latest aesthetic treatment innovations for exceptional, long-lasting and natural-looking results, and our Reception team are 100% a part of that journey. 

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Perfect Skin Solutions

In the past year we have welcomed over 700 reviews on Pabau following feedback requests to all patients after each appointment. Of these reviews 94% were 5* and 5% were 4*. We only received three 1* reviews.

The front of house team represent part of our entire journey and we believe the welcome a patient receive can dictate the entire experience of a patient. Reception are mentioned in 75% of our reviews and are yet to receive a negative review from the past 12 months.

The reception team are often the first point of contact and offer the first opportunity for a patient to bond with Perfect Skin Solutions. As a result, we provide extensive training on all aspects of contact with a client to ensure every experience with the team is positive. A key piece of training we feel is essential is Equality and Diversity training, so our staff are always mindful of the patients and the diverse community which we are proud to operate in.

We ask our reception team to take a “nothing is too much” approach. This includes minor details which can make exceptional differences to our patients such as ordering a reliable taxi, confirming they have everything they need including digital brochures and providing a final opportunity for a patient to ask any questions.

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With a flagship clinic located in Chelsea and branches set to open in other global hotspots, Skinfluencer is a ground-breaking luxury aesthetics brand that offers cutting-edge medical grade treatments through a seamless client journey service experience in boutique settings.

The client experience is the cornerstone of the Skinfluencer service delivery model—to offer cutting edge treatments through a luxury concierge service experience in a boutique setting. The role of the reception team, or Client Concierge Team (CCC) as we call them, is an integral component of this service delivery model. Our CCC team all possess outstanding communication skills, have experience in a luxury service industry (e.g., Sotheby’s, LMVH, luxury hospitality), and are dedicated professionals. 

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The Clinic by Dr Mayoni

Thank you for your consideration of our wonderful reception team for this prestigious industry award!  As a business, we absolutely could not have survived these unprecedented Covid-times without their dedication, support and ultimately, their unwavering care of and dedication to our amazing and valued clients!  We are infinitely grateful for our clinic staff and all of those that make up a part of our supporting team - they enable us to continue to do what we love to do in the best way we know how... that is to provide exceptional care to our fantastic clients, with love & dedication.

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Younique Aesthetics Clinic

Our clinic reception team are the backbone to ensuring that our clinic runs smoothly each and every day. We have a highly qualified reception team who work synergistically together and are an integral part of our clinic. They work seamlessly with our medical practitioners and advanced skin therapists in order to keep the clinic running smoothly. From answering emails, phonecalls, taking bookings, stock control and placing orders, advising patients on the correct products for their skin concerns, infection control in common areas and organising movement of patients in and out of the clinic, to running the marketing and social media campaigns, managing the schedule of our clinic director and management staff, our reception team have the clinic running effortlessly. Our team are trained in first aid and can assist our medical professionals if a patient should fall ill. The positive feedback we receive from patients on their customer survey forms as well is an excellent indication of how our reception team are performing. Their polite and professional manner is always commented upon, and as they are the first staff members our patients see, they are always immaculately presented, and following covid-19 guidelines, are wearing PPE and using hand sanitiser.

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Key Dates 2022/2023

  • 2023 Entries Open 31st July 2022
  • Entries Close 30th September 2022
  • Finalists Announced 3 rd January 2023
  • Voting and Judging Close 1st February 2023
  • Winners Announced The Aesthetics Awards Ceremony after the Aesthetics Conference & Exhibition 11th March 2023