Criteria This award will be given to the partner company deemed to offer the best non-clinical support for clinics. These companies will offer business services or product support tailored to the aesthetics market such as imaging software, CRM software, PR, advertising, marketing, financial support, legal and insurance. The judges will select finalists who show evidence that their products and services benefit the running and success of aesthetic clinics. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a minority percentage of the final score.
It is founded on three core pillars:
Aesthetic Response are the UK’s only call response & diary support service solely taking care of the aesthetics sector.
Our success in partnering with clinics has enabled us to work hand in glove with them, becoming a natural part of their business. Our award-winning team have knowledge & know how to take care of their calls & diary bookings, whether looking after a first-time caller or a VIP client.
We’re passionate about building good, trusting relationships both with callers & our valued clients. Our clinics always have peace of mind that we’re there in the background giving them extra flexibility, time to treat more patients, or to simply achieve a better work-life balance.
Whatever the treatment our team are confident to talk callers through their enquiry. Our advisors are some of the most knowledgeable in the business &, due to longstanding relationships with industry suppliers & reps, we keep abreast of the latest treatments ensuring that we can handle the most intricate calls. Whether addressing pre or post treatment queries, undertaking last minute clinic cancellations & changes we manage calls in the same way as internal staff.
We’re proud of what we do to support leading & multi award-winning aesthetic practitioners & clinics across the UK, especially how we’ve adapted to manage the impact of the Covid crisis.Frances, FTT Skin Clinics
I've been a customer of AR since its conception. In that time I've grown from being a mobile practitioner to having 2 clinics with a large database. AR have been integral in my journey and I doubt I would be where I am without their services. I cannot recommend highly enough. 5 stars doesn't reflect their outstanding service.
Kendrick PR has an industry-leading reputation for a highly specialist, strategic approach that builds, launches and elevates clinics, helping them boost revenue, attract and retain customers and establish brand visibility amongst industry peers, consumer and media alike. With over 70 years of combined PR expertise, we deliver results that truly stand out. We bring accessible, trusted and expert solutions for clinics to accelerate growth, sales and profiling – whether via project-based support, or ongoing campaigns to engage consumer press, build patient awareness and launch new treatments. Uniquely, we offer so much more than ‘just PR’ - we create bespoke service packages tailored to each client’s needs, including elements such as brand profiling, press events, influencer partnerships and social media. With the impact of COVID, Kendrick PR went above and beyond, as the only agency to offer free strategic consultancy throughout the crisis, enabling over 50 businesses to access free business and marketing support to help them navigate the situation. We have also pioneered the market in offering bitesize, pay-as-you go PR programmes via the E.L.I.T.E. Reputation Programme. Again, 2020 saw us take this even further by launching a bespoke toolkit to support clinics with post-COVID PR and marketing - including a wealth of step-by-step guidance and ready to use templates which was welcomed by practitioners and garnered great feedback. Overall, we see ourselves as true partners with our clinic clients and are the only agency to provide such a breadth of support and services - which we deliver with passion, professionalism and authenticity!
Over 12 years, Mantelpiece PR, has increasingly been called upon by the aesthetics community to support all stages of a clinic's evolution. In the past year the team has been contacted by those setting up UK clinics or needing clinic PR support at an impressive rate, even during the chaos of the Corona pandemic. MPR supports with PR campaigns, media training, digital marketing, patient trials, case study programmes, ambassadorships, endorsements, branding workshops, website development, key message consideration, treatment offering advice and even securing complimentary equipment trials. MPR consults in nearly all areas of clinic business and development and if there is anything that is not our speciality, we pinpoint exactly the right person or company for the job given our extensive connections and experience. MPR has been commissioned to conduct research on the current UK market offering in non-surgical devices and treatments in order to help shape the offering of top clinics in Harley Street, Fitzrovia and Marylebone. CCR has taken MPR's strategic move to create an annual press conference at its show and forefront the event as the pinnacle of the Aesthetic calendar, giving consumer press an opportunity to get all their information, news and trends direct from CCR. This report will also inform and support clinics to know what's next in the industry and what will be making the pages of the national press.
The three tiers of service packages are fairly priced, suit all budgets and can be chopped and changed to suit all clinic's needs. There is no one-size-fits-all approach or overselling or inflating our prices. Mantelpiece PR doesn’t just get press coverage, it makes its clients industry leaders.
A SPECIALIST WITHIN THE MEDICAL AESTHETICS INDUSTRY
Sophie Attwood is a PR consultant specialising solely within the medical aesthetics industry. She now represents some of the trailblazers within the industry; looking after leading physicians through to skincare heavyweights, manufacturers, distributors and pharmaceuticals.
A STEADFAST REPUTATION
Sophie’s reputation for developing creative strategies to enable clients to take their communication strategy to the next level now often precedes her and it is precisely this that has enabled her to build a carefully curated portfolio of exceptional brands since launching her profile within the industry in 2017. Her clients regularly find themselves featured within the national press, at the forefront of national campaigns and featuring on the television and radio regularly.
Sophie’s unique perspectives on successful brand launch, growth and development, coupled with an impressive client success track record and strong network of national journalists and production teams, now make Sophie one of the most highly sought-after consultants within the medical aesthetics industry; both by profiles from within the medical aesthetics industry and journalists alike. A trusted professional, Sophie leads many conversations within the media and acts as the first port of information for topics surrounding the health and wellness industries. She often finds herself copywriting for national publications and script writing for documentaries that rely on her in-depth knowledge and passion for the industry.
We are genuinely trying to be a force for good in the industry. Alice is a passionate advocate of good aesthetic work and she uses her platform to educate consumers about aesthetic procedures in general and about the importance of finding a good practitioner in particular. The practitioner register on our site is therefore a curated list. It is made clear to consumers that we only include practitioners who Alice would be prepared to have treat her own face.
To bring practitioners and their work to a wider audience, we promote the site actively through social media, SEO, paid social campaigns, some traditional advertising (eg poster advertising) and though PR including though Alice’s books and journalism in national newspapers and magazines. By driving traffic to the site through these methods we drive new patient referrals to our listed practitioners and clinics and this is the principal way in which we support practitioners. Alice also continually directs potential patients who approach her privately for guidance to our listed practitioners.
The Web Marketing Clinic is a full-service marketing agency, specialising solely in medical and medical aesthetics websites and marketing.
Founded in 2010 by director Mark Bugg, our team holds decades of combined experience in within, and outside of, medical aesthetics. We bring together developers, creatives and strategists to offer full-service solutions to B2B and B2C organisations in our sector.
Medical aesthetics is evolving at a rapid pace. Rapid growth, in both practitioner and patient numbers, makes for an electrifying time. The Web Marketing Clinic offers unrivalled industry experience and dedicated account management to clients, and believe in building long-term working relationships with clients and with other businesses in the sector.
We're dedicated to this industry, and offer years of experience in web development, branding, digital marketing (email, social, SEO, content, paid ads, automation/funnels, etc.) and traditional marketing (print, PR, broadcast, direct mail etc.)
We also educate practitioners in generating leads through marketing efforts that they can do themselves with little time/energy/expense. This is unlike some marketing gurus who leave all of their knowledge behind expensive courses, coaching or retainers. Simple changes can snowball into full clinics, and as most clinics aren't aiming to dominate all over the country this is especially true.