Best Clinic Support Partner

This award will be given to the partner company deemed to offer the best non-clinical support for clinics. These companies will offer business services tailored to the aesthetics market such as CRM, software, PR, advertising, marketing, financial support, legal and insurance. The judges will select finalists who show evidence that their products and services benefit the running and success of aesthetic clinics. You are encouraged to keep your entry concise and clear; bullet points and the use of formatting options such as bold, underlines and italics are encouraged to ensure your entry is easy to digest for judges. A strict character limit of 1,700 (including spaces) is enforced for each question and you must not exceed this; however, your entry does not have to meet it. References are included in the character count, although you may supply a reference list as part of your supplementary materials if it exceeds the character count. The winner will be selected from the finalists using a combination of Aesthetics reader votes and judges’ scores. Voting will constitute a minority percentage of the final score.

Winner

5 Squirrels

5 Squirrels was formed from a key issue experienced by many established businesses – their patient retention, repeat visit rates, hence their businesses had declined in 2011-2012.

We quickly identified this was caused by:

Skincare manufacturers dishonouring their promise of selling exclusively to clinics / Manufacturers selling skincare brands with discounts directly to patients / A significant increase in online resellers of skincare brands / The proliferation of smart phones & ease of access to online resellers by patients /A dramatic increase in the number of therapists & new HCP’s offering aesthetic treatments at discounted prices / Poor value proposition from established clinics & a lack of brand equity 

5 Squirrels support practitioners to grow & run their own practices by:

  • Developing their brand proposition by ensuring patients understand the value of their service: skill, safety, experience, optimal outcome

  • Ensuring this brand equity is translated into their own brand skincare to provide exclusivity, give them a competitive edge & increase client retention.

  • Conducting business model canvas exercises with clinic owners & staff to implement the brand values at every patient point

  • Create brand & business strategic & tactical plans to ensure growth

We:

  •  Hold 6 weekly staff training to understand & overcome any issues so the plan is executed

  • Design & conduct research with patients to better understand their needs & how the clinic owners can best meet these.

  • Provide marketing support to re-emphasise the brand proposition

  • Ensure patient touch-points are increased to maintain patient retention

  • Advise on social media strategy to increase new client recruitment

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Kendrick PR

Kendrick PR has earned an industry-leading reputation for a highly specialist, strategic approach that builds, launches and elevates clinics with both B2B and B2C activities. We have a combined 67 years of expert PR and marketing experience to deliver results that truly stand out.

We bring accessible, trusted and expert solutions for aesthetic businesses to accelerate clinic growth, sales and profiling – whether they require project-based support, or ongoing campaigns to engage with consumer press, build patient awareness and launch new treatments. Uniquely, we offer so much more than ‘just PR’ - we create bespoke service packages tailored to each client’s needs, including elements such as brand profiling, press events, influencer partnerships and social media support.

For those clinics who cannot afford to outsource their PR, founder Julia Kendrick created the E.L.I.T.E. Reputation Programme. This is the industry’s first and only PR and marketing online training platform for aesthetic clinics - providing tailored, bitesize and affordable PR and marketing help within a step-by-step structured process with training, templates and expert support.

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Highly Commended

Allergan

Allergan Spark is about “igniting” our customers Medical Aesthetics Journey.

Making the transition into medical aesthetics is challenging and it can be hard to find the right support. We wanted to create the destination for aesthetics professionals to receive holistic, relevant and trusted support all in one place, wherever they are in their aesthetics journey.

At Allergan Spark we offer:

• An updated and relevant Knowledge Hub covering a range of topics including general industry, clinical, product and business topics.

Account Executive covering a hotline and email Monday to Friday 10-4pm. This person is quick to respond to enquiries and the role is to support and signpost resources, including providing access to a remote Spark Product Specialist.

Training information, directing to our Allergan Medical Institute digital education, Appointed Training Providers or information about Allergan Business Consultancy Workshops. Spark’s aim is to improve the journey for our early years HCPs by providing support when they need it most.

Events, remote support is one thing, but we also want to provide a network and community. We are hosting regional ‘Welcome Events’ but also a national exhibition.


The support we provide is a direct route to easily access the exact information that practitioners are seeking out at the very start of their aesthetic journey, with the guidance of a dedicated team.

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Commended

Web Marketing Clinic

A dedicated agency with experience in web development, online and offline marketing of medical and aesthetics. Between the team, there are over 25 years of marketing experience.

To ensure clinic success, The Web Marketing Clinic:

•    Creates bespoke websites that are easy to manage using the Wordpress platform. This is essential, as the centre point of any clients work is a fast, responsive and visual website
•    Offers training on content management, or alternatively provides busy clinics with a fast service to do this for them
•    Can provide an email marketing service to engage current clients, helping retain customers.

Our team are trained and constantly upskilling their offering with Wordpress websites, as well as Google ad services, Facebook Ads Manager and Sproutsocial social media platform. We are a Sproutsocial Agency Partner, allowing us to offer and train on the platform; our clients can bulk schedule social media posts, saving them time to win and treat patients.

We are dedicated to providing trackable results for our clinics; our tracking and analytics allow our clients to track their leads meticulously, through social media, to the website, from contact form or phone call, into conversion and appointment booking.

The Web Marketing Clinic is on hand to all our clients, providing not only technical support for their online presence but providing expert support to maximize ROI in all on and offline marketing campaigns locally, nationally and internationally.

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Finalists

Clever Clinic

Clever Clinic is a FREE iOS App developed to help practitioners and the UK aesthetics market to comply with regulatory requirements and ensure that patient safety and good record keeping becomes a part of every consultation and interaction.

With the three principles of patient management – The consultation, patient consent, and regulatory compliance at its core Clever Clinic transforms patient interactions in clinic.

Clever Clinic provides a powerful and flexible tool to manage patient records, clinic bookings, treatment consenting, reporting and invoicing.

By providing an end-to-end system Clever Clinic reduces the administrative burden for medical practitioners whilst at the same time creating consistent and compliant medical records.

By providing clinics with a means to maintain excellent patient record keeping Clever Clinic has become a key partner in ensuring that clinics and practitioners are supported and protected within the industry.


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Clinicsoftware.com

We ensure all our clients are equipped with all the information and resources required to make the most of the software by providing our clients with a full A-Z training of the software. Our training sessions cover over 100 features in ClinicSoftware.com software such as the online booking system, management marketing tools, paperless consent forms and notes, rejuvenation procedure, branded app, online shop marketing automation tree, lead management feature and also the tasks feature just to name a few.

We also provide our clients with additional learning resources such as the knowledge base section within the software, where clients are able to follow the step by step instructions of how to use all the features in ClinicSoftware.com alongside video tutorials. We have also provided all our clients with access to our ClinicSoftware.com Academy where courses on the software are split into 6 sessions (days). Clients will be able to log in and complete the courses increasing their understanding and knowledge of the software. They are required to complete a short quiz to test their knowledge after each course. Upon the completion of all 6 courses, clients will receive a ClinicSoftware.com certificate to validate their achievement. 

Furthermore, we provide support through our ticketing system, where clients are able to raise a ticket and receive a response within the hour regarding their query. For urgent queries clients are also able to contact our support department and speak to one of our software specialists to resolve the issue. 


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e-Clinic

e-clinic is used by everyone from individual aesthetic practitioners to some of the biggest and most well-known aesthetic chains in the UK.

e-clinic helps aesthetic clinics increase revenue, improve competitiveness, streamline admin, target marketing spend and analyse success. e-clinic puts every clinic in a position to perform at their best.

At our software’s core is an intuitive clinic management system which allows fast appointment booking, flexible billing, recording of medical data, comprehensive reporting and powerful marketing. It’s available whenever and wherever our aesthetic clients need it with its iPad compatibility and cloud-based platform.

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Fertile Frog Ltd

We empower aesthetic clinics in making informed decisions about their marketing.

  • We tailor our approach on an individual basis after reviewing their current marketing strategies and assessing their business goals.
  • With all clinics, we provide a one-hour complimentary consultation in person or via web conference. Web conferencing reduces any barrier in engagement that some location-based services have and enables screen sharing and relationship building.

Our company provides all-encompassing digital marketing services (see Team and Products Image). This includes:

  • Brand development and management
  • Graphic design (flyers, brochures, banners, posters, digital media, etc.)
  • Vehicle graphics
  • Signage
  • Printing
  • Website and e-commerce design and build
  • Online booking systems
  • Marketing of aesthetics clinics online through Google search
  • Social media management and optimisation
  • LinkedIn marketing
  • Paid advertising (Google Adwords, Facebook Ads, etc)

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Truly Content Ltd

At Truly Content, we work hard to get to know each and every one of our clients, cultivating a personal and professional relationship that allows us to best represent their business. 

With each client we work with, our focus is on helping clinics maximise database growth and segmentation, utilising this in tandem with long term social media strategy and high quality content creation that encourages audience engagement. 

We help clients identify their target audiences and deliver effective, specific communications exactly where needed in a variety of creative ways, helping to build a substantial relationship between new and existing patients and clinics and establish brand reputation. This, in turn, allows us to help enhance and optimise the effectiveness of the clinic sales funnel, seek out new leads, and support our clients in converting these leads for increased clinic revenue. 

Our goal is to help clinics save their time and money by providing flexible, bespoke marketing solutions at a competitive rate, with our services including: 

  • Long-term marketing strategy
  • Database management, building, and segmentation
  • Establishing brand identity, including creating and adapting client tone 
  • Content and social media strategy, including creation, implementation, and optimisation
  • SEO for blogs and website content (copywriting)
  • Newsletters and email marketing campaigns 
  • Working in tandem with web designers to build beautiful bespoke website 
  • Working in tandem with industry specialist PR companies to ensure maximum exposure of our strategy for clients
  • Video and photography services
  • Recruitment services (exclusive to our clients and not offered as an individual service)


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Key Dates

  • Entries Open 1st May
  • Entries Close 28th June
  • Finalists announced and voting opens 2nd September
  • Voting and Judging Close 31st October
  • Winners Announced The Aesthetics Awards Ceremony 7th December

2019 Awards Category Sponsors