CAPITALISE ON YOUR FINALIST STATUS 

As a customer, it's nice to know you're doing business with passionate people - they'll be cheering you on. Even if they're not ready to do business now, you'll be front of mind when they are.

Join the party. There'll be lots of social noise once the shortlist has been revealed. Make it known that you're a front runner for a trophy and thank everyone who helped make it happen.

Your contacts want to know they're working with companies who are among the best - finalists have earned that status. Whether it's your company or personal profile, spruce it up.

Storytelling is a buzz word thrown around a lot but not without reason. People love a story! What does being a finalist mean to you and your clients? Why do you think you were shortlisted? Make it relevant.

Craft a short, engaging press release or media pitch about your finalist status and send it to local or industry media. It’s a free, easy way to boost visibility, build credibility, and attract new clients.

This is a great PR opportunity - make the most of it! Add your finalist badge to your email signature, website, presentation slides, social media profiles, and any other place where you showcase your work.